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| Automobile Row ： ウィキペディア英語版 |
Auto row
An auto row or auto mall is a business cluster with multiple car dealerships in a single neighborhood or road. Auto rows are distinct from car supermarkets which are a single, large dealership.
==Economics==
Auto rows, like mall food courts, are an example of the economies of agglomeration. Even though being grouped together increases immediate competition, the auto row becomes more of destination for consumers and benefits all the dealerships. Many consumers may want to test drive automobiles from multiple companies before making a purchase and the auto row provides one stop shopping.〔
''Abstract free; full text requires payment.''〕 Competing dealerships also often share advertising costs to promote their single destination under an agreed-upon marketing name. Auto rows attract ancillary businesses including car washes, insurance offices, and body shops that benefit all of the dealerships.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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